Nadine Hensel

I'm Nadine Hensel, a Senior Product Designer based in Stockholm, with roots in fashion, brand, and digital product design. I work hands-on across the full product process, from 0-to-1 builds to regulated, complex systems, increasingly bringing AI into how I design, prototype, and build. I believe the best outcomes come from listening closely, asking the right questions, and focusing on what truly matters.

( About me )

I believe great design starts with curiosity and ends with clarity. My work lives in the details of product: from early discovery to hands-on execution, always grounded in how the thing actually works for the people using it. I bring the same care and intention to every stage, whether that's a first sketch or a shipped, polished interface.


I thrive in collaborative, co-creative environments where ideas are built together. Through facilitation and deep listening I help teams uncover what really matters, cut through the noise, and ship work that holds up under real use. Having worked across fintech, emerging tech, and regulated product environments, I've learned that the most impactful design decisions rarely start at a screen. I embrace AI as a natural part of how I think and build, not as a shortcut, but as a way to stay curious and push further without losing the human touch.

15+

Years experience

15+

Years experience

10+

Industries

10+

Industries

0

Cookie cutter solutions

0

Cookie cutter solutions

What i do

product design

experience design

Design system

Co-Creation

design leadership

brand identity

website design

Work experience

Head of Design

Angels Digital Studio

2024 - Now

Head of Design

Angels Digital Studio

2024 - Now

Co-Founder / Designer

playgroundpeople

2022 - 2023

Co-Founder / Designer

playgroundpeople

2022 - 2023

Design Consultant

H&M Group

2018 - 2020

Design Consultant

H&M Group

2018 - 2020

Print Designer / Team Lead

H&M

2013 - 2017

Print Designer / Team Lead

H&M

2013 - 2017

Graphic Designer

Reebok

2011 - 2013

Graphic Designer

Reebok

2011 - 2013

Got a project in mind or just want to connect? I'm open to freelance work, collaborations, and full-time opportunities.

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Got a project in mind or just want to connect? I'm open to freelance work, collaborations, and full-time opportunities.

Copy Email

Copied

Got a project in mind or just want to connect? I'm open to freelance work, collaborations, and full-time opportunities.

Copy Email

Copied