Nadine Hensel

I'm Nadine Hensel, Head of Design based in Stockholm, with roots in fashion, brand, and digital product design. I work at the intersection of brand identity and user experience, with a deep belief that the best outcomes come from listening closely, asking the right questions, and focusing on what truly matters.

( About me )

I believe great design starts with curiosity and ends with clarity. My work lives at the crossroads of brand and product, where a strong visual identity meets thoughtful user experience. I love the full journey, from shaping early strategy to hands-on craft, and I bring the same care and intention to every stage of the process.


I thrive in collaborative, co-creative environments where ideas are built together. Through facilitation and deep listening I help teams and clients uncover what really matters, cut through the noise, and create work that makes a genuine difference. Having worked across fashion, fintech, and emerging tech, I've learned that the most impactful design decisions rarely start at a screen. I embrace AI as a natural part of how I think and explore, not as a shortcut, but as a way to stay curious and push further without losing the human touch.

15+

Years experience

15+

Years experience

10+

Industries

10+

Industries

0

Cookie cutter solutions

0

Cookie cutter solutions

What i do

product design

design leadership

Brand identity

website design

Co-Creation

experience Design

Design system

Work experience

Head of Design

Angels Digital Studio

2024 - Now

Head of Design

Angels Digital Studio

2024 - Now

Co-Founder / Designer

playgroundpeople

2022 - 2023

Co-Founder / Designer

playgroundpeople

2022 - 2023

Design Consultant

H&M Group

2018 - 2020

Design Consultant

H&M Group

2018 - 2020

Print Designer / Team Lead

H&M

2013 - 2017

Print Designer / Team Lead

H&M

2013 - 2017

Graphic Designer

Reebok

2011 - 2013

Graphic Designer

Reebok

2011 - 2013

Got a project in mind or just want to connect? I'm open to freelance work, collaborations, and full-time opportunities.

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Got a project in mind or just want to connect? I'm open to freelance work, collaborations, and full-time opportunities.

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Copied

Got a project in mind or just want to connect? I'm open to freelance work, collaborations, and full-time opportunities.

Copy Email

Copied